Up up and away -
in This project I worked through the whole UX design process of designing an airline booking system
I carried out competitive benchmarking,note-taking,surveys,usability test,affinity diagram,customer journey map,flow diagrams,sketches and prototypes (using Figma)
usability testing
Below is a short clip taken from one of the usability tests. The user was asked to book a flight (with specific destinations and times), I observed his interactions with the website and noted any friction and pain points.Surveys & Questionnaires
Using the data obtained from this survey, I was able to gain a better understanding of the users reasons and behaviour when looking for and booking a flight.
Affinity diagram & card sorting
This exercise helped me to add structure to the qualitative data, I looked for trends and categorised information get a more complete understanding of the users mental model.
Customer Journey Map
The customer journey map highlighted the user’s experience as they booked their flight. I looked at their goals, behaviour, pain points and positive interactions. This gave me insightful information enabling me to pinpoint the problems the user had when attempting to arrange their flight.
Consider the flow
Flow diagrams enable the designer (me) to concentrate on each step, ensuring nothing is missed out. It shows the structure and information architecture for the software. I need to ensure that I have followed conventions (obtained from my benchmarking) and minimise friction.
A quick whiz through my initial sketches and ideas - zooooooooom…
Sketches are a quick way of getting my ideas down on paper and checking that everything flows…
…And another whizzy video - this time the sketches have been drawn as a low fidelity diagram in Figma. This allowed me to test the prototype on my user without the distractions of colours and fonts / typefaces. This is purely to see if the user can easily navigate through the screens… they could :)
